Users will soon have a new feature that allows them to cut down on the volume of AI-created media appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread launch. This advancement coincides with a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding channels on a competing service only show clips produced artificially. A significant portion of this output is classified as “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or surreal.
Our research shows that many people like content created using AI tools, from AI artwork to science explainers, and we aim to provide users the power to adjust the amount of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its service labeled as artificially created. Overall, in excess of 100 mn videos are added to the service each day, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they see by accessing the content preference setting in the app and picking AI-made media. Further subjects that currently be controlled under the filter encompass news, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s rules oblige users to identify “realistic” AI-made content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the platform will henceforth add an AI-generated watermark to content produced via its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to deter users from trying to evade the labeling process.
Educational Initiatives
The company is also introducing a two million dollar AI literacy fund for experts and institutions to produce learning resources about ethical AI use. This program will support educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, amid controversy over proposals to make redundant hundreds of safety staff in the UK. It is expected to reduce hundreds of positions in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by removing the most graphic content prior to it is viewed by humans. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
